By: Amy Ketner
Want a good
laugh? Watch this video.
Why is it so
funny? The answer is two-fold: first
because the white girl shows her ignorance, but second because her performance
is, sadly, accurate. I frequently hear white
people say these things to Latin@s, and I’m not even Latina, so I know I don’t
hear the half of it.
These
stereotypes and moments of ignorance highlighted in the video demonstrate the ways
in which race is a social construction1,
meaning it is not biological, stable or exact, but rather created by those in
power through means of law, science, media, and more. The opening liner shows this immediately: “Are
you Spanish? I can’t even tell you’re
Spanish.” First of all, the girl she is
talking to is not Spanish, but rather Ecuadorian, though the white girl never
seems to understand that there is a difference.
Once we can get beyond that, we must wonder, what is it that makes a
person “look Spanish” (or perhaps she was trying to say Latina or Ecuadorian)? What are the markers that of authenticity2 that determine ones race
in the eyes of society? Do Latin@s
frequently “pass”2 for
being white or other races? What about
the Latin@s who are black or other races? How does our
society categorize this group of individuals?
When someone does not fit neatly into a certain racial category based on
their looks and performativity2,
it often makes us uncomfortable.
However, once
one finds out about the race/origins of a person, sometimes that person is made
exotic. There could not be a clearer
example than in this video when the white girl says: “Oh you’re from Ecuador?
How exotic! We don’t have a lot of those here.” She blatantly states that the Latina’s
origins are exotic, which is a form of racism called exoticism3. Shohat and Stam state that this racism
makes the “other” out to be not something to be disdained as in traditional
racism, but rather something fascinating and intriguing. The white girl even said “we don’t have a lot
of those here” meaning that the
Latina’s roots are a rarity here, and dehumanizing an entire race of people by
calling them “those” as if things.
This exoticism is
also illuminated when the white girl asks her Latina friend if she would ever
date a white guy, participating in miscegenation4. This falls under the exoticism category as
well, for she points to white guys and sticks out her tongue and acts bored,
yet tries to encourage a her friend to be attracted to a Latino. By calling white guys boring, she is
inadvertently suggesting that Latino boys are more interesting and attractive,
and this is exoticism.
Hegemony5 comes into play in several ways,
such as when the white girl, a woman of the agent racial group, assumes that
the Latina would know someone who can fix her car, mow her lawn or repair her
roof - jobs that she presumably does not want or know how to do. These jobs are manual, exhausting, and
low-paying, therefore they are often left to the marginalized of society to
do. In addition, they are jobs that can
often be done without citizenship papers, and so many undocumented migrants find
work in these positions. Hegemony, or
cultural domination, is shown here because it has become common sense in
society that people who are less deserving do those jobs, which means people of
lower classes and without papers get stuck with them. When the white girl asks the Latina if she
knows anyone who can do such jobs, she is giving into this common sense because
she assumes that since her friend is Latina, she will know people – perhaps even
her own brother – who can do these jobs.
She is associating her friend’s Latino race with a job she refuses to do. This affirms her power over the Latino race, her hegemony as a white person.
The rest of the
video is full of stereotyping, such as the assumption that the Latina friend
likes Tequila, tacos and chalupas, knows how to dance like Shakira, and has a
Latino friend who is a gangbanger. Stereotypes
are parasitic in our society. When
backed with power, they allow certain groups to maintain cultural
domination. These groups perpetuate the images
of what kinds of jobs certain categories of people should occupy, what language
they should be allowed to speak (“Can you like not speak Spanish with your
friends around me? Rude!”), what they
should look like, and so much more.
It is this
stereotyping and prejudice, faced by both foreign nationals and Latinos born in the
US, that causes tensions in our society.
I have spoken to many Latin@s from other countries who have told me they would not want
to live in our beautiful country because discrimination is so prevalent. This saddens me greatly. Our country has so much to offer, but clearly
also a long way to go. We need to break
down these stereotypes so that one day this video is funny for one reason only:
because the white girl is so ignorant, not because she is ignorant and because the video rings true.
I will end by
using the white girl’s words, but rather than challenge the Latin@s with them
as she did, I use them to challenge those who hold such stereotypical views of
Latin@s. Friends, “I’m sorry but this is
America”. Let’s work past these
stereotypes, prejudices and discrimination and work toward equality for all,
regardless of origin, race, language, or citizenship status.
Works Cited:
1 Michael Omi and
Howard Winant. “Racial Formation,” Racial Formation in the United States: From
the 1960s to the 1990s. New York: Routledge, 1994. 53-76.
2 American Culture
311: Race and Mixed Race Lecture. 29 October 2012. Professor Alsultany.
3 Ella Shohat and
Robert Stam, “From Eurocentrism to Polycentrism,” in Unthinking
Eurocentrism: Multiculturalism
and the Media (New York: Routledge, 1994). 18-25
4 American Culture
311: Race and Mixed Race Lecture. 22 October 2012. Professor Alsultany.
5 James Lull,
“Hegemony,” in Gail Dines and Jean M. Humez, Eds. Gender, Race and Class in
Media: A Text Reader, 2nd Ed. London: Sage Publications, 2000. 61-66.
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